A Better Way
with FOA
New Business Pitch & Win
With over 20 years in home lending and equity, Finance of America moved to rebrand as the leading consumer-focused authority in reverse mortgages — ushering in a new phase of relevance and visibility.
The Situation:
Reverse mortgages have long been viewed as niche products of last resort for seniors, hindered by stigma, limited education, and lack of visibility.
As a result, they feel like a financial misstep and remain underutilized, despite their potential to enhance financial flexibility and quality of life.
How can we help seniors enjoy a better retirement by opening their eyes to the world reverse mortgages make possible?
H
Traditionally, our target has been portrayed as beige,
scammable and complacent.
But the truth is, 76% of
those 55+ say “the best is
yet to come.”
Boomers are 2x as likely as millennials to plan to start a business in the next year. 27% of them started the business to pursue their passion.
Adults 55+ are the fastest-growing group in online dating, doubling their use of romance-related sites and apps since 2013.
38% of Baby Boomers have a travel bucket list they are looking to complete in retirement.
Despite decades of saving and preparing for retirement, many retirees are still running out of money.
While some have turned to reverse mortgages and love them, they’re still the last resort for many.
The Opportunity:
By helping seniors tap into the superpower of their home,
Finance of America provides the tools to retire with dignity and enjoy
their Golden Years.
Owning a home isn’t the ultimate marker of success. Living the life you’ve always dreamed of is.
Finance of America offers a vast range of solutions to create an almost bespoke plan for seniors to truly live their best lives.
Unlock your best life, a better way, with FOA.
Strategy Director: Madison Cameron
Executive Creative Director - Copy: Courtney Pulver
Executive Creative Director - Art: Robert Casillas