Hey, hi, hello!

As a professional people watcher, I’ve made a career out of figuring out why people tick and how brands can turn that into impactful work.

I work where data, human truth, and creative execution meet, and I believe the best work happens when strategists, creatives, data nerds, and clients share one table and enjoy the chaos.

Want to talk audience research, why we’re all addicted to our own corners of the internet, or the hill I’m currently willing to die on? Let’s connect.